Preparing for holiday sales potential
I’ve enjoyed getting back into the heads of my characters and back into the story surrounding Jorja and her friends. But as I write, there’s always the business side to writing that I can’t ignore. I’ve spent a lot of time lately going over my Amazon author stats, keeping up-to-date with my current sales on all channels available to me and as I work on my third novel, Ties that Bind, I’m also playing around with ideas on how to continue to market No Mother of Mineand Best Kept Secrets.
In the meantime, I’m using what I have available to me. I had forgotten that the Kindle version of Best Kept Secrets is part of the Amazon Matchbook program, which means anyone who has already purchased or plans to purchase a print copy of the book can also buy the Kindle version for only $0.99 cents. While I don’t anticipate readers clamoring to obtain both print and eBook copies, at least it’s an option I can offer them.
I’m not completely certain, and I hope I’m wrong, but I believe this promotion is only available in the U.S. I apologize if that is the case but even based on only U.S. sales, I’m very curious to see how this promotional tool plays out.
This time last year, I was more focused on making it through National Novel Writing Monthas I plowed through regular work weeks, prepping for the holidays and spending time with my family in December after having spent all my free time on the computer in November.
Through trial and error, I will learn what works, and what doesn’t, which will help me this time next year when I’m busy promoting my third book along with the first two. I’ll continue to keep you posted on how things go.
2 Comments
Mel Parish
Good luck with the marketing. I'm basically in the same situation as you. I have 2 books published already with a third due out in December, and I know that it's a good time to concentrate on marketing, but working out what exactly that should entail for best results is still a puzzle! I tried the Kindle Countdown and had disappointing results, but I think that was because I did it on the spur of the moment and did not link it in with any advertising. As you say, you learn from your mistakes – and at least that one didn't cost me anything!
PaulaJHowell
Thanks Mel – fingers crossed that some of the ideas I use make a difference for end-of-the-year sales. Either way, I'll learn what works or how I should tweak things this time next year when I can market all 3 books as a package. Thanks again for the good luck wishes, they are much appreciated!