Thinking Outside the Box
My next book signing is in a location where you can not only purchase plants, spirits and gifts, but also any number of items you might need on a daily basis…a local grocery store.
Ralph’s Thriftway (photo credit: Ralph’s Thriftway) |
I will admit this idea is not wholly my own. In fact, I’ve left the sales and much of the outside promotion up to my sales manager…my husband. He’s been in sales for 20 years and it’s just second nature to him. Although the book business is something new, the concept of marketing and promotion is not and he’s very good at it. While I’m stuck at a desk all day and spending my time writing and marketing on-line in the evenings and weekends, he makes regular contact with potential readers and businesses as he attempts to find any opportunity he can to promote my work and come up with new ideas to market my book.
Photo credit: Ralph’s Thriftway |